Last week, we talked about the 12 plates every business owner is spinning. Some spin steadily. Others wobble dangerously. A few are seconds from crashing to the floor.
This week, I want to focus on the one plate that, when it wobbles, makes all the others impossible to keep steady: your leadership and strategy.
Here's the uncomfortable truth most business owners discover too late: you can have brilliant finances, amazing people, and fantastic systems, but if you don't know where you're actually heading, none of it matters.
Why This Matters to You
When you first started your business, leadership probably felt like something other people worried about. You were focused on winning clients, paying bills, and doing good work. Strategy sounded like corporate nonsense - something big companies did with expensive consultants.
But here you are now, and that missing leadership is exactly what's keeping you trapped.
You're still buried in every tiny detail. Your team waits for you to make every decision. You can't step away without panic setting in. Most telling of all: your business lurches from crisis to crisis instead of moving steadily toward something better.
That's not leadership. That's just very expensive firefighting.
And here's what makes September crucial: you've got four months left in this year. You can either drift through them putting out fires, or you can set a clear direction now and finish strong.
Why Most People Struggle With This
Most business owners stay stuck in leadership chaos for three predictable reasons:
They confuse being busy with being strategic. If your diary is rammed full, you feel important and productive. But rushing between meetings isn't leadership - it's just exhausting activity that gets you nowhere.
Every decision lands on their desk. When you're making choices about everything from toilet paper to major contracts, you're mentally drained before you even get to the important stuff.
They have no system for setting direction. Without a simple structure for planning ahead, strategy feels overwhelming and abstract. So they default back to firefighting mode because at least that feels productive.
The Simple Test That Reveals Everything
Here's a quick diagnostic that shows you exactly where you stand:
Walk into your office right now and ask your team: "What are our top three priorities between now and Christmas?"
If they can't answer confidently and consistently, you don't have strategy. You have noise.
Real leadership is about creating clarity. Strategy is about choosing the right sequence of actions. Not a thick document that nobody reads, but a simple plan that gives everyone confidence about what matters most.
Small Changes That Make Everything Easier
The brilliant news is you don't need to revolutionise everything. A few small adjustments can steady this wobbly plate completely:
Set just two priorities for your final quarter. Write down three goals, then cross one out. Two clear priorities beat three fuzzy ones every time. Your brain can only focus properly on a couple of things - more just creates confusion.
Create sacred strategy time. Block exactly 90 minutes each week in your diary, labelled "Strategy." Make it non-negotiable. Use this protected time to think ahead and make decisions that shape your business, not just survive today.
Apply the red line rule. Not everything that feels urgent actually is. Define what genuinely counts as "red line" critical (stuff that could seriously damage your business today), and let everything else flow through normal channels. This creates breathing room without losing control.
Share your focus simply. Write a brief Monday note to your team sharing your main focus for the week. This keeps everyone aligned and stops endless conversations about what you're trying to achieve.
Why This Plate Affects All the Others
Leadership and strategy isn't just another item on your to-do list. It's the foundation that holds everything else up.
Without clear direction, your finance becomes reactive budgeting. Your people decisions become random hiring. Your marketing becomes throwing stuff at the wall. Your systems become patches on patches.
But when you get leadership right, every other area of your business becomes easier to manage. Your team knows what they're working toward. Your decisions have context. Your daily work feels purposeful instead of frantic.
What Better Leadership Actually Looks Like
I worked with a business owner recently who insisted she had "about a hundred urgent priorities." When we scored her business, leadership came out as her weakest area by far.
We stripped those hundred priorities down to just two: grow one specific service, and document three key processes before year-end.
Within weeks, her stress dropped dramatically. Her team finally understood what they were aiming for. Progress became visible instead of hoped for.
The lesson? Leadership isn't about having all the answers. It's about creating enough focus so everyone else can move forward confidently.
Making This Real for Your Business
Since we're heading into the final quarter, here's your practical challenge:
This week, write down two main priorities for the rest of this year. Not ten, not five - just two things that matter most.
Share them with your team in writing. Email, team meeting, whatever works. Make sure everyone knows what you're focusing on.
Block 90 minutes this week for strategy, and treat it like your most important client appointment that absolutely cannot be moved.
These aren't big, scary changes. They're small nudges that create massive improvements in how your business feels to run.
Looking Ahead
Over the coming weeks, we'll work through the other essential areas - finance, people, marketing, systems, and all the rest. Each one matters for your success.
But leadership is where everything starts. Get this foundation steady, and managing everything else becomes ten times easier.
Takeaways for Creating Clarity
Remember: leadership isn't about working the longest hours or being the busiest person in your business. It's about creating enough clarity so everyone else can work confidently without constantly needing your input.
Strategy isn't about impressive vision statements that sound good in presentations. It's about deciding what actually matters this quarter and having the discipline to let everything else wait.
Fix this wobbly plate first, and watch how much steadier your entire business becomes.
What feels urgent in your business right now - and how much of it actually supports your real priorities?