The gyms will be empty by February

At the start of the year, everyone is buzzing with motivation.

New year, new goals, and grand plans. We dream of getting fitter, healthier, and more productive.

But, as the saying goes, no plan survives first contact with the enemy.And for most people, that enemy is January itself.

By February, the gyms will have started to clear out.

Today, I’m going to talk about why that happens and what you can do to avoid the same fate when it comes to your business goals.

The Key to Achieving Lasting Results

I’ll explain how to avoid falling into the same trap that most people do when they start with big plans and motivation, but quickly burn out.

You’ll learn the power of consistency, guidance, and accountability.

This can make the difference between reaching your goals or giving up too soon.

Why Sticking With It Makes All the Difference

If you’re reading this, chances are, you’ve set some business goals for this year.

Maybe you’ve got big plans to grow, streamline, or even prepare your business for sale.

Whatever your ambitions, the same principle applies: success isn’t about one big push of motivation.

It’s about showing up, day after day, even when you’re tired or demotivated.

And that’s where most business owners stumble.

They start strong, full of energy and excitement, but they lose steam when the going gets tough.

It’s not because they don’t have the ability – it’s because they don’t have the right support system in place.

Why It’s Hard to Stay Committed

Here’s why most people’s business goals (like gym routines) don’t survive beyond the first few weeks:

- Dark mornings: You set the alarm to get up early and work on your business, but when the time comes, you hit snooze.

- Not knowing what to do: You have the motivation, but not the direction. What’s the next step? How do you know you’re making progress?

- Fear of failure: You don’t want to take risks or look foolish. So, you play it safe, and your business stays stagnant.

- Demotivation: The initial excitement fades, and it’s hard to keep going when the results aren’t immediate.

These are all excuses we’ve probably used at some point.

But deep down, we know they’re just that - excuses.

And weeks or months later, we don’t feel proud of them.

We feel regret.

But what if there’s a way to avoid this cycle?

The Power of Showing Up Consistently

Just like with fitness, the key to success in business is consistency.

Showing up every day, putting in the work, and making small, steady improvements over time.

But it’s not always easy to do that on your own.

And that’s why people with personal trainers often achieve far better results than those who go it alone.

A personal trainer doesn’t just give you a workout routine.

They keep you focused on your goals.

They guide you when you’re unsure of your next step.

They spot you when you’re lifting heavier weights, pushing you to go further than you thought possible - all while ensuring you don’t hurt yourself.

A good business mentor does the same thing.

They believe in you, help you believe in yourself, and give you the support you need to keep going when things get tough.

Why Most People Struggle Without Guidance

The truth is, many business owners believe they can do everything on their own.

Maybe you’re thinking the same thing: "I can just figure this out myself."

Yes, perhaps you can do it on your own. But have you?

If you could, you wouldn’t be reading this newsletter right now, still wondering how to make real progress in your business.

You might have tried to delegate, but things fell apart.

You might have started documenting processes, but got overwhelmed by the details.

You’ve read the books, attended the webinars, maybe even taken some courses. But nothing has stuck.

The reason? Most people try to do too much, too fast, and without the right support.

Or they are blinded or intimidated by the possibilities, and they don’t start at all.

Why You Need Support to Succeed

Just like personal trainers help people get better results in the gym, a mentor or coach can help you achieve better results in your business.

Working with someone who has been there and done that massively increases your chances of success.

They light the way, helping you explore your options, guiding you on the right path, and holding you accountable to your goals.

They keep you moving forward, even when you’d rather give up.

And most importantly, they help you avoid the mistakes that come from trying to tackle everything alone.

Sure, you can try to DIY your way through it.

Maybe you’ll even make some progress.

But the truth is, the best results come when you work closely with someone who knows how to help you get where you want to go.

Taking the First Step

I offer a range of options to suit your goals, learning style, and budget.

You can start small with a self-led course to get a feel for things.

It’s like dipping your toe in the water before committing to a full workout program.

Ensuring you don’t sign up for something you know you won’t stick with.

For a more structured and solid approach, consider one of the three tiers on the Growth Value Freedom (GVF) Hub.

You can work your way through a wealth of practical resources - either DIY, with email support, or on a 1-1 basis for maximum impact.

Either way, the important thing is to start.

Like with fitness, the hardest part is getting going.

Once you do, you’ll build momentum, and progress will come.

4 Takeaways (The Small Steps That Matter)

Here’s what I want you to take away from this:

1. Start small:

Don’t try to overhaul your entire business at once.

Pick one area to focus on and make consistent progress.

2. Get guidance:

Whether it’s through a coach, a mentor, or a trusted resource, don’t go it alone.

The right support will help you avoid mistakes and reach your goals faster.

3. Stay consistent:

Progress isn’t about one big push.

It’s about showing up every day and making small, steady improvements.

4. Invest in yourself:

The best results come when you invest in getting help.

Self-led options are a great start, but don’t underestimate the power of working with someone who can guide you.

That’s it for this week.

Take a few minutes to think about the next small step you can take toward your business goals.

Whether it’s setting up a system, delegating a task, or seeking out guidance, one small change can make all the difference.

Keep showing up, and the results will follow.